Fruit purées are blended fruit with the pulp and natural fibers intact, creating a thick, smooth consistency. Unlike juice (which is strained) or concentrate (which is reduced), purées preserve the whole fruit character.

Primor Fruit Purées contain up to 67% real fruit combined with cane sugar and natural fruit acids for balanced flavor and texture. They deliver authentic tropical taste with the convenience of being ready to use straight from the bottle.

No. Concentrates are made by heating fruit and removing water, which reduces nutritional value and alters the flavor profile.

Primor Purées are made differently. We blend whole fruit at its peak ripeness and freeze it to lock in flavor and nutrients. No heating. No dilution. Just real fruit preserved at its best.

This is why our purées taste closer to fresh fruit than concentrates ever could.

Consistency
Fresh tropical fruits vary in flavor, ripeness, and availability by season. Primor Purées deliver the same authentic taste year-round, batch after batch.

Convenience
No washing, peeling, cutting, or straining. Pour directly from the bottle and get professional results in seconds.

Availability
Many tropical fruits like passion fruit, lulo, and guava are difficult to source fresh in North America. Primor makes exotic flavors accessible anytime.

Cost efficiency
No waste from skins, seeds, or inconsistent quality. Every ounce is usable, and the shelf life far exceeds fresh fruit.

Food safety
Frozen purées eliminate concerns about spoilage, bruising, or contamination that come with handling fresh produce.

Yes. Many customers dilute our purées depending on their application.

For smoothies and thick beverages: Use purées straight from the bottle or with minimal dilution.

For cocktails or lighter drinks: Dilute with water, juice, or other liquids to achieve your desired consistency and flavor intensity.

For desserts and sauces: Use as is for bold fruit flavor, or thin slightly for drizzling and plating.

Start with the purée as-is, then adjust to match your recipe. There's no wrong way to use them.

Both are made with real tropical fruit, but they serve different needs.

Primor Purées (Frozen)

• Up to 67% real fruit content
• Thick, pulpy texture
• Requires refrigeration after opening
• Best for: Smoothies, thick cocktails, desserts, baking

Primor Syrups (Shelf-Stable)

• Up to 25% real fruit content
• Pourable, easy-mix consistency
• No refrigeration needed until opened
• Best for: Coffee drinks, cocktails, mocktails, teas

Choose purées when you need maximum fruit content and texture.

Choose syrups when you need convenience, shelf stability, and easy mixing.

Many customers use both depending on the application.